Respuesta :
Answer:
Competitive Advantage refers to those attributes which makes a company's products stand out in the market against those of it's competitors and helps it gain a competitive edge.
Managers usually use the following four tools to analyze competitive intelligence to develop competitive advantages:
- Michael Porter's generic strategies
- Michael Porter's five forces model
- Value Chain analysis which aims to identify the value added at each level of production and assign extra importance to those stages which contribute immensely to a product's value.
- SWOT Analysis which is strengths weaknesses opportunities and threats. To maximize strengths, identify and limit weaknesses, sense and grab opportunities and minimize or avoid threats.
